web design for mobile devices is becoming increasingly important.
smart-phones and tablets combined now account for 6o% of all online traffic (source: comScore).
52% of users utilize mobile (smartphones and tablets) as their primary internet access device (source Ofcom)
more and more people are using smart-phones and tablets to browse the internet. if your website is not ready for mobile visitors then you are missing out!
what is responsive design?
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
definition from Wikipedia
this means "one website for all devices". responsive sites adapt to the screen-size of any device whether that is a desktop, laptop, tablet or smart-phone.
contrary to a dedicated mobile site, you only have to maintain one site and all functionality, content, look-and-feel automatically translates to all devices.
dedicated websites for mobile devices are often referred to as "mobile design". dedicated mobile sites do have their place but are not required for most websites.
responsive design is challenging from a design and implementation perspective and requires careful planning - we love that challenge and you can see the results in our portfolio.